Monday 18 July 2011

Second Intertextual Reference in 'She'

This is the logo for clothing brand 'Supreme', founded in New York in 1994 by James Jabbia. The brand's profile grew quickly and in 2004 a store was opened in Los Angeles; the home of OFWGKTA. Supreme is seen as a skate brand, and is extremely popular amongst skateboarding culture. Besides music, each Odd Future member skates and favours this particular brand.

This screenshot from 'She', is taken from the part where Tyler, The Creator's character Wolf Haley freakishly appears at the window after a lightning strike. The skating Odd Future rapper is sporting a 'Supreme' hoody, intertextually referencing the New York based clothing brand.

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