Monday 18 July 2011

The Three Types of Music Video

Performanced Based 
Music videos of this type mostly feature the artist/band/group performing the song throughout the video. This type of music video is popular amongst rock music, one band in particular which favour this type of music video is Blink-182. The band's single 'I Miss You' is an example, the video largely features the band performing the track, while a sequence of other footage weaves between.



Narrative Based
This type of music video uses footage to portray a story, usually the lyrics lay out the plotline of the video. Actors are often involved in videos of this type, and sometimes the artists themselves also feature as a character. One example of this type is Eminem's 'Stan'. This music video tells the story of an over-obsessed fan who's obsession with the Eminem leads to him losing his mind after the artist not replying to his numerous letters, and ends up killing himself and his girlfriend in a drink-driving incident.



Concept Based
Music videos of this type are based around a single concept or idea. They do not present a story to follow but use certain techniques and editing to express the idea, usually making the video seem unordinary. One example of a concept based music video is The XX's 'Islands'. This video uses a looped filming technique to present the idea of a couple who have found love and therefore do not need to explore again, however the realisation that they won't be able to go elsewhere begins to strike which bothers the female in particular who is unsure if she has found the right person.

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